AI Insights · Timothy · April 2024
Q1 2024 Performance of Delivered Meal Kits Apps on Android in the US
A glance at the first quarter trends for top meal kit and specialty food apps in the United States on Android. Sensor Tower provides insights into downloads and user engagement for these food service providers.
In the first quarter of 2024, the delivered meal kits and specialty foods category saw varied activity among the top Android apps in the U.S. market. Sensor Tower's data provides an overview of downloads and weekly active users, offering a snapshot of consumer behavior in this sector.
Factor_ Prepared Meal Delivery experienced a strong start in January with over 52K downloads, but saw a decrease to around 22K by the end of March. Weekly active users peaked at approximately 231K in early February and then gradually tapered off to just over 204K by the quarter's end.
HelloFresh: Meal Kit Delivery showed a downward trend in downloads, starting the quarter with close to 30K and dropping to under 7K. Their weekly active users fluctuated, initially decreasing to 164K in late January but rebounded to nearly 182K in mid-March before settling at around 160K.
For EveryPlate: Cooking Simplified, downloads began at roughly 8K and followed a declining trajectory, finishing at about 2K. Weekly active users saw a slight dip from 117K to just below 90K throughout the quarter.
The eMeals - Meal Planning Recipes app saw its downloads decrease from 4K to just over 1K. Active users started at approximately 19K, peaked at 22K in mid-January, and experienced a mild decrease to 17K by the end of March.
Lastly, Misfits Market Grocery App had an initial 2K downloads, with a notable spike to over 4K in the third week of January, but ended the quarter with around 3K. Active users data was not provided for this app.
For more insights and detailed performance data, Sensor Tower's platform offers comprehensive analytics on app trends and user engagement.
